Building on the playful and “chaotic” spirit of LEGO Sonic, we pushed its unique voice even further in collaboration with SEGA celebrating the iconic game while connecting with both nostalgic adults and a new generation of fans.

For Sonic Central 2024, we amped up the fun by featuring Takashi Iizuka-san (VP of Product Development, Sonic series), creating a piece that hit 3M+ YouTube views and was celebrated by fans.

Later, we created “Sonic Races to the Movies” to promote LEGO Sonic’s new sets. Paramount loved the video, and asked us to repurpose it for their social channels in order to celebrate the release of Sonic 3, which, of course, we did with a little magic in the edit.