Working with an iconic partner like Nintendo was a chance to tap into my inner child, reliving old ideas, and early fantasies. It was about blending those nostalgic feelings with everyday life and celebrating LEGO Super Mario in a way that speaks to both kids and the grown-up fans who never stopped playing.

I got to work on a range of campaigns from playful video bets to bigger product launches Like LEGO Super Mario: Mario Karts. Along the way, we collaborated with creatives creators and passionate fans, building a wave of excitement across communities, which reached millions of views and drove strong engagement across multiple channels.