Fittaish initiative
Fittaish is a queer initiative launched online in early 2022. The initiative includes queers and allies around the world with the same goal, working remotely, and aiming primarily to empower the Arabic speaking LGBTQA+ community by giving them a safe space to express their experiences, feelings and stories, allowing them to engage in discussions and reflections related to their sexuality and gender identities
Role: Art Director, Graphic Designer.
Outputs: Brand manual, brand assets and SoMe contents.
THE PROJECT:
I collaborated with Fittaish Initiative initially to create the artwork for the podcast episodes. One idea turned into another, and I ended up creating the visual identity, and the brand manual.
THE experience:
Seeing an initiative and a podcast like Fittaish warmed my heart. It was a platform where Arab queers get to tell their stories, and I wanted to contribute and sign in on the adventure. And that is exactly what I did!
THE outcome:
I worked with the podcast creator to understand Fittaish's vision, their mission, and what they were trying to achieve. I started to build up the brand identity that I saw fitting Fittiash, and the results were a colourful, minimal, and organic design that aligned with the change that Fittaish was is trying to create.